Marketing that follows your profession’s rules
Health care advertising has rules. We make sure your marketing follows the guidelines set by your professional association and regulatory college, so you can grow without putting your registration at risk.
Built into every ad, page and post
- No promises of a cure or guaranteed treatment results
- Accurate titles, credentials and services for every practitioner
- Testimonials and reviews used only where your college allows them
- Patient photos and stories only with written consent
- Clear, honest pricing and offers
- No claims about being better than other clinics that can’t be backed up
- You approve everything before it goes live
Guidelines from your provincial association
We follow the marketing guidance of the association in your province, along with your provincial regulatory college.
Physiotherapy Association of British Columbia (PABC)
Alberta Association of Physiotherapy
Saskatchewan Physiotherapy Association
Manitoba Physiotherapy Association
Ontario Physiotherapy Association (OPA)
Association québécoise de la physiothérapie
Nova Scotia, New Brunswick, PEI, and Newfoundland & Labrador Physiotherapy Associations
Canadian Physiotherapy Association (CPA)
Tell us and we’ll build them in.
If your association, college or a local insurer has a guideline we should know about, let us know on your discovery call or by email. We’ll make sure every campaign follows it.
Compliance questions
Don't see yours? Bring it to your discovery call and you'll get a straight answer.
Do you know the rules for my province?
We follow the marketing guidelines of your provincial association and regulatory college. Rules differ by province and profession, so we confirm the details with you before we launch.
Can we use patient testimonials and reviews?
It depends on your college. Some limit how testimonials can be used in advertising. We check the current rules for your province before we use any on your website or ads.
Who approves what goes live?
You do. Every ad, page, post and email is sent to you for approval before it’s published.
What about chiropractic and massage therapy?
The same approach applies. We follow the guidelines set by the association and college for each profession your clinic offers.
We’re marketers, not lawyers. When a guideline is unclear, we check with you or your college before anything is published. Association names are listed for reference and don’t imply endorsement.
Your competitors are marketing right now. Are you?
Every week without a system is a week the clinic down the street books the patients who should be booking with you. Start with a 30-minute discovery call.